BelliWelli faucets fan base for packaging redesign

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LOS ANGELES — Forward of its nationwide retail enlargement, a Los Angeles snack startup tapped its on-line following for inspiration on a brand new packaging design.

BelliWelli, a model of soft-baked diet bars developed for the hundreds of thousands of Individuals affected by irritable bowel syndrome, is slated to launch at Sprouts Farmers Market shops nationwide, becoming a member of regional retailers together with Harmons Neighborhood Grocer, Earth Fare, Gelson’s, Central Market and Mom’s Market & Kitchen. The merchandise are gluten-free, plant-based and licensed by Monash College as low-FODMAP, a time period gaining consciousness and referring to fermentable oligosaccharides, disaccharides, monosaccharides and polyols, which can set off discomfort and bloating in these with sensitivities. The primary substances are oats, chia, almond butter and coconut oil, plus probiotics to assist digestive well being.

Flavors embody chocolate chip, fudge brownie, strawberry shortcake, blueberry muffin, cinnamon swirl and birthday cake.

Previous to the rollout, BelliWelli polled its customers by way of electronic mail, Instagram and TikTok, gathering tons of of responses on field and wrapping choices, stated Katie Wilson, co-founder and chief government officer of BelliWelli. The model landed on a sizzling pink scheme.

“Our group has influenced each determination we’ve ever made — they actually selected the title of the corporate — so it solely made sense to seek the advice of with our group on the following iteration of our packaging,” Ms. Wilson stated. “Other than it feeling pure for the model, I firmly consider that our prospects — and potential prospects — will at all times have higher instinct about what’s or isn’t interesting.”

BelliWelli, which initially debuted final 12 months, will proceed to increase its retail footprint whereas introducing new merchandise, Ms. Wilson stated.

“My purpose is for BelliWelli to finally stay in 4 aisles within the grocery retailer and be well known because the neon pink model that champions intestine well being in a recent, approachable approach,” she stated.

The corporate additionally plans to construct on its profitable billboard marketing campaign, which boosted gross sales and social media impressions over the previous 12 months with its “Scorching Women Have IBS” billboards in Los Angeles, New York Metropolis and Portland, Ore.

Beforehand a star matchmaker (who additionally held the position of chief courting professional at Match.com), Ms. Wilson had endured a battery of colonoscopies, endoscopies and extra, determined to resolve her persistent stomach signs. With no prior client merchandise expertise, she and her husband, Nick, an expert mannequin, created the model after experimenting with greater than 100 recipes and partnering with meals scientists and dietitians to fine-tune market-ready formulations.

“Increasing right into a nationwide retailer like Sprouts will permit us to focus on a brand new viewers and introduce BelliWelli to customers who’re trying to find new stomach besties or trying to enhance general intestine well being,” Ms. Wilson stated. “Participating and listening to our prospects is what makes our model so profitable. We’ve constructed a robust group at BelliWelli and are thrilled to associate with a prestigious retailer who shares our imaginative and prescient of providing pure and more healthy alternate options which might be helpful and scrumptious.”

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